6 Reasons to Choose Magento for E-commerce Development

Being one of the most popular E-commerce development platforms, more than 28 percent of websites have been built using this popular development tool. Not only does it aid in creating user-friendly e-commerce websites, but it also helps channelize to provide effective solutions for the website owners. It is the most robust e-commerce development platform and has drastically changed the way people do business today. It is flexible, scalable and comes with modular features, and is the most opted platform for e-commerce website development. These are some of the reasons why merchants have always had an affinity towards Magento for setting up their e-commerce store. With that said, here are six reasons why you should be using Magento for developing your e-commerce website.

• It is an Open Source platform

Magento is an open-source e-commerce development platform and is available in three versions, namely, free, enterprise and hosted. Most of the best Magento e-commerce developers in India tend to use the free version, however. And because of its versatility in terms of features, Magento can be used to design such websites which act as a catalyst for the growth of the business. Users also get the updated version of the platform for free. Also, the Magento e-commerce platform is easy to download and use. This means that you don’t need the help of professionals to have it installed for you or even teach you how to use it. So, by using this robust e-commerce development platform, you can save a lot on time as well as money.

• It can be used to enhance SEO and marketing techniques

Even an online store needs a good SEO and marketing strategy. So, the owner needs to have the right kind of SEO tools in his fingertips. Only then can he or she ensures that the online store runs successfully. This is one of the reasons why Magento has been equipped with SEO engines and in-built marketing features that aren’t just user-friendly, but easily accessible too, based on the requirements. Websites developed using the Magento platform can be customized. In that, the meta-tags, URLs, categories, descriptions, content, keywords, as well as any other related features, can be altered. The application also comes with various plugins including ones for tracking and shipping, payment gateways and web analytics. It also comes equipped with Google and HTML sitemaps, making it easier for the bots to find your e-commerce website. These are reason enough for the best Magento development company in Bangalore to use the platform for creating state-of-the-art e-commerce websites.

• It is flexible and highly scalable

More than one million websites are developed using the Magento platform. These include websites for business, shopping, and automobile among others. And more than 9,000 websites use this versatile platform because of its high flexibility and scalability. It is also highly customizable. In that, it can quickly adapt to any new extensions or features that are introduced. Also, Fortune 500 companies like Fiji Water, Nike, and Harpers Bazar have used Magento to set up their e-commerce platform. So, because of its scalability, a Magento e-commerce website development company in India can start with the most basic features and then upgrade to more advanced ones as per the requirements of the business.

• It comes with impressive customer service and user support

Magento provides efficient e-commerce solutions for its users by enriching their user accounts to incorporate an order history and a wish list, among others, so that customers can enjoy features like order tracking, ‘Contact Us’ forms and live chat. Moreover, customers are always kept happy using various customer loyalty programs where they can avail discounts based on rewards. Magento also comes with an extensive library which can help in extending a range of Magento solutions to match the requirements of a particular business. So, experienced Magento e-commerce developers make sure they use these robust features to create compelling e-commerce websites. Overall, owners can ensure that customers have a pleasant and quality shopping experience when they use their E-commerce websites.

• It’s also optimized for mobile devices and platforms

Today, more than 1.2 million people across the world browse the internet using their mobile phones. And one of the most remarkable features of Magento is that it enables customers to shop via e-commerce websites through their mobile phones or devices. An e-commerce today should also be mobile friendly, in order to be successful. So, e-commerce development platforms like Magento come with in-built features for optimizing mobile e-commerce websites in a better way. Additionally, they also feature online payments through mobile phones. Most e-commerce websites today, that have been built using the Magento platform are super-responsive as they come embedded with HTML. This ensures an awesome user and browsing experience. So, a Magento development company Bangalore must ensure that the e-commerce websites they build using the platform are mobile-friendly.

• It comes with a single backend and multiple storefronts

Although most e-commerce websites come with only one website that has a single setup, with Magento, however, it’s not the case. Using the Magento platform, developers can create both specific as well as independent for different categories of products. Also, they can run multiple websites using a single back-end system. It can be instilled with multiple looks and designs, which tend to attract customers. It also allows the setting up of multiple stores using a single installation. The products, costs, and currencies can all be set up according to the standards of different countries. So, the best Magento development company in Bangalore should make sure that they set the costs, currencies, and products according to the standards of their countries.

Most of the websites developed using the Magento platform use the database that they have for extensively improving the performance of the websites, in terms of making them more responsive. Also, Magento comes with its own set of extensions and plugins, which the developer can customize according to their needs. Moreover, since the Magento e-commerce development platform is free of cost, it is the most popular choice among e-commerce development platforms. So, the best Magento development company Bangalore will always use the Magento platform to design and develop cutting-edge e-commerce websites that will ensure the success of any online store.