How can I recover my website from Google Penguin?

Google Penguin is a term used to describe update of Google algorithm. If there is a violation of Google’s Web master guidelines, then this update decrease web site’s search engine ranking e.g. use of Black-hat SEO technique. 3.1 % of search queries are affected by penguin.

What do you think about Google penalty? Link removal is a penalty from Google. You may remove link and hope that penalty may be lifted. This is your attempt to recover from update of Google penguin. Negative links should be removed. But, this is not the way to success.

Key to recovery

What you can do for recovery? Key to recovery is to focus on link attraction/link building techniques. It is useful for branding, referral traffics and leads. Actually, Google wants that growth and promotion of web site should not be depended on search engines.

Let us discuss what should be your approach to recover from Google penguin. If you wish your brand should make a name then you should use link-able asset. They are
reference. They are more than a blog post. They facilitate interaction with user. There is a generation of emotional response in the user. It makes your brand relatable. Some of the activities, which can be instrumental for recovery are:

• Helpful Content Guides
• Slide Presentations
• Press Releases
• Video Marketing
• Case Studies
• Whitepapers
• PDFs
• Info graphics etc.

Tools and applications are the most neglected existing assets. For example, if there is financial calculator, then it will attract users. Search engines want to see this kind of behavior. Successful web sites are developed around tools e.g. Wikipedia, Facebook, Amazon, Google etc. If there are original research and surveys then they work very well.

Blogging strategy

Besides attracting/building link-able asset, blogging strategy should concentrate on acquisition of customer. SEO strategy should be designed in such a way so that it is successful and independent of search traffic. You should remember that blogs are posted to get attention. They should be considered as media outlets not as an advertisement.  

If a link is not followed, then it is not useful. If you are featured on front page of a notable publication/web site then definitely sales will improve. Email subscriptions should be encouraged. Influencer should be invited for blog posting. In this case things will become easy. Then, penguin penalty will not have any significance. Influencer should have audience relevant to your business.  

For you, it is important to realize that link removal is not enough in case of penguin recovery. Emphasis should be there on following build up, SEO oriented campaign and referral traffic.

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