Importance of Content In SEO

May 31, 2017

High-quality content writing plays an important role in marketing success and lead generation for B2B companies. According to the Content Marketing Institute, 93 percent of B2B organizations rely on content marketing for brand building and demand generation.

Content is as important as the design and aesthetics of your website because it drives search engine results, increases traffic to your page and establishes your organization as an industry leader. And in today’s content marketplace, both quality and quantity determine your ability to leverage content for business results.

That’s where the professional content writers at Walker Sands come in. Our experienced copywriters have an in-depth knowledge of B2B and technology topics and products, and the skill to compose well-written copy, effective SEO pages, blog posts and other digital content.

Effective Content Writing:

Although there is no secret formula for writing high-quality content, these are several tips that can help improve the quality and quantity of your written material:

Write a Head-Turning Headline. The headline determines whether audiences will read the rest of your work. If the headline doesn’t spark interest, stir an emotion or make the reader want to learn more about the topic, you simply won’t achieve the desired results with your content. Walker Sands’ professional copy-writing services take the guesswork out of generating effective headlines by using proven techniques and traffic-driving strategies.
Create A Hook That Grabs Their Attention. You have three seconds to keep readers hooked after the headline. The first sentence also plays a role in determining whether they read the rest of your content. As a result, it should capture the reader’s attention and smoothly lead them into your first point.
Do Your Research. You must have extensive knowledge on the topic you’re writing about, especially in the B2B market. Include statistics, data and metrics to establish credibility and support your claims.
Focus on a Single Purpose. You should identify at least one key message you’d like to convey before you create your content. Keep this in mind when writing and tie your content back to the main point as much as possible.
Write in a Unique Voice. The content you publish is the voice of your company and it should be unique to your company’s personality. It’s important to align the tone of your writing to your target audience, business goals and brand persona.
Optimize Digital Content. The best digital content often consists of short paragraphs, short sentences and bulleted lists. Digital content should also be optimized for search using SEO best practices and the latest SEO content strategies.
Edit Your Work. After you have created a first draft, go back and consider how you might polish the rough edges of your writing. In most cases, writing improves as it goes through a round or two of edits—even when it has been drafted by experienced content creators.

Effective content writing is critical in turning site visitors into satisfied customers. It’s not just about getting content out there—it’s also important to produce high-quality content. Search engines crawl website content and reward websites with well-written articles by ranking them higher in search results.