Importance of Google tag manager in SEO

Tags are used to enhance the website visibility in organic rankings and therefore it is one of the best ways to optimize a website. It has however been noted that the sites add too many third party tags to their pages which result in slower web pages and the website is ultimately down and out in terms of speed. This also leads to slow browsing issues by the site users. This in return affects the SEO rankings which is not a good sign, especially for the marketers. Keeping these issues in mind the Google tag manager is a free solution that has been highly welcomed by the SEO executives all around the world. With Google tag manager the SEO executives can add, delete and even edit the tags without using the webmasters. This speeds up the process of SEO and frees the webmasters so that other important tasks are performed.

From an IT manager perspective, it is also useful as they now get a place to test them before they are made live. The structure is amazingly similar to Google Analytics. Following are some of the most important parts of Google Tag manager that should be understood for sure:

Accounts:

From corporate to domestic clients only one account is needed to manage the tags. The account can be created easily by visiting https://www.google.com/analytics/tag-manager/ and clicking the link of "create account" on the top left corner. A simple form then follows that is to be filled to complete the account creation process:

Containers:

A container holds all the tags that are related to the entire website. To make sure that the work is done easily it is advised to name the container after the website so that it is easy to remember. The path to be followed is "create container" from accounts menu on the top left corner.

Tags:

It is yet another important part of the entire manager that can be used for tag creation and maintenance. It is also advised to use Google-based templates for tag creation. There are templates for other websites as well i.e. LinkedIn. Customization is also allowed and can be applied to get the work done. Some of the supported tags are as under:

·         AdWords conversion tracking

·         GDN re-marketing

·         Universal Analytic

·         Custom Image and HTML tags

Triggers:

Once the tag has been decided, relevant information is to be filled to get the work started. It mainly includes the conversion ID and conversion label for analytic. To fire a tag trigger can also be added: 

User access:

User access should be based on the container and the access levels that are offered by Google tag manager are as follows:

·         No access: The container listed in the account cannot be seen

·         View only: The container can be seen but cannot be edited

·         View and edit: The container can be viewed and edited

·         View, edit, delete and publish: User can add, delete, view and publish the tags

 

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